Want to create an interactive transcript for this episode?
Podcast: The Pete Primeau Show
Episode: Inside Our Customer's Buying Decisions -Jeff Giagnocavo and Brent Batterman: Episode 265
Description: In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer experience.
Â
Jeff Giagnocavo, co-owner of Gardner’s Mattress & More draws from his entrepreneurial journey to discuss innovative marketing, advocacy for small businesses, and how empathetic leadership helps traditional retailers thrive in today’s competitive landscape.
Â
<...