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Podcast: How to Scale a Business
Episode: How Marcel Petitpas Turned Profitability from a Finance Problem into an Operations Solution
Description: Marcel Petitpas, co-founder and CEO of Parakeeto, reveals why most service-based businesses struggle with profitability—and it's not what you think. Drawing from his experience building multiple businesses across four industries, Marcel explains why profitability isn't a finance problem but an operations challenge. He shares the story of how one agency grew 45%, 60%, and then 90% year-over-year while tripling profitability and reducing team burnout, all through better visibility into their business model. Marcel breaks down the critical difference between compliance accounting and management accounting, why most agencies are "planning to fail" without realizing it, and how expectations versus reality create the in...