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Podcast: Startup To Scale
Episode: 15. Pivoting from Foodservice to DTC and Retail - Erica Liu Williams, Gr8nola
Description: When Erica launched Gr8nola, she had a secret weapon. She worked in Silicon Valley and was able to get her premium granola into tech offices like Google and others. Business was good. When the pandemic hit, everything changed and Erica had to pivot into DTC and Retail, which wasn't as easy as it sounds. Erica had to change her packaging design and messaging to reach a new consumer. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business...