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Podcast: Shorts: Beyond Measure w/ Tara, Caroline & Allison
Episode: David DiCicco on Event Design, Authenticity, and Creative Recharge
Description: Tara, Caroline and Allison welcome florist and event designer David DiCicco of DiCicco Designs. David shares his path from a finance background into event design, explains the difference between event planning (logistics) and event design (tangible elements), and describes leaving Mark Hall Design after six years to start his own business in 2019. He reflects on launching just before COVID, noting he had low overhead and spent that summer in Provincetown. The conversation explores work-life balance in lifestyle businesses, David’s need for periodic creative breaks, and how inspiration can arrive unpredictably. David discusses collaborating without ego, relying on his team—espe...