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Podcast: Sweat Capital
Episode: #133 - Lulu Ghattas (Kinso): Building a Personal Brand & Scaling a Startup Through Viral Distribution
Description: In this episode of Sweat Capital, we sit down with Lulu Ghattas, the person helping power the marketing machine behind one of Sydney’s fastest-growing startups, Kinso.Lulu’s career arc is anything but traditional. Before YouthForce and Kinso, she stacked early reps in elite rooms – Moët Hennessy campaigns, startup ecosystems like Startmate and Blackbird’s Giants program - learning how world-class brands think about attention, distribution, andpositioning.At Kinso, she plays a central role in building a marketing engine that has gone genuinely...