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Podcast: Keep Optimising
Episode: SEO GEO: Bad SEO Practices That Are Hurting Your Website (And How to Avoid Them) with Iva Jovanovic
Description: Iva Jovanovic is an SEO and content strategist working across a range of industries, and for brands big and small. She also speaks at events across Europe and is involved in organising many SEO and Tech events in Serbia.In this episode, Iva breaks down the bad SEO practices that can seriously damage your rankings, traffic, and long-term growth — and how eCommerce brands can avoid them.Dive in:[05:05] "SEO Mistakes to Avoid"[08:26] "Black Hat SEO: Link Farming"[12:22] "Cloaking and Keyword Stuffing"[16:30] Avoid Duplicate or Plagiarized Content...