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Podcast: Future Commerce
Episode: Cracking the Viral Code: Creators As CMOs
Description: Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.
Control Is Overrated, Anyway
Key Takeaways
Creators are the new CMOs. Brands don't cascade strategy; creators build their own.
Amazon reviews are still currency. Early investment in social proof compounds over the years.
Sampling is a long game. Expect results two to...