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Podcast: eCommerce Podcast
Episode: How to Charge Double for Paper Plates (And Have Customers Thank You)
Description: Selena Knight has spent 20 years in retail and knows exactly why most e-commerce businesses are undercharging. One of her favourite examples? An Australian party supplies company that charges $6 for $3 paper plates — and their customers keep coming back.In this conversation, we get into price anchoring, why the businesses that survived 2025 were the ones charging more, not less, the three questions that close every in-store sale, and what she learned from Gary V's organisational psychologist about hiring people who actually think for themselves.If you're competing on price, this one might change your mind.Su...