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Podcast: The Brand Marketing Show
Episode: The Platform Everyone's Leaving (And Why You Shouldn't)
Description: Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with social media. And every year, the herd moves collectively in the same direction… This year? They're all stampeding toward Instagram and TikTok. Reddit's had a 63% surge in usage. Everyone's excited about the new, the fresh, the platforms that feel like they're going somewhere. And Facebook? Facebook has officially been dumped. It's now 2026's least-loved platform with around 30% of marketers actively reducing their efforts there. The collective breakup is happening in real time.