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Podcast: The Jim Hill Media Podcast Network
Episode: Universal Wants to Be Your Week-Long Vacation
Description: Jim Hill and Eric Hersey unpack Universal’s latest ticketing survey, the studio’s continued confidence in Wicked, and the surprising Epcot-inspired expansion that reshaped Universal Studios Hollywood in the late 1980s.
NEWS
• Universal tests “Make it a week you’ll never forget” messaging in a new survey, hinting at a major push to reposition Universal Orlando Resort as a full-week destination
• Guest perception questions compare park counts at Universal Orlando and Walt Disney World, signaling confidence in the four-park narrative
• Wicked crosses $1.2 billion globally across its two films, as NBCUniversal leadership confirms interest in expa...