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Podcast: Grow Fast, Grow Smart: The PI Playbook By Xcelerator
Episode: EPISODE 034: MARKETING: Understanding Search Behavior in the Age of AI
Description: In this conversation, Seth Sparks and Kevin McCormickdiscuss the transformative impact of AI on online search behavior, particularly for law firms. They explore the rise of AI overviews, the shift in search behavior towards longer, question-based queries, and the implications for SEOstrategies. The introduction of BrightEdge's AI Catalyst tool is highlighted asa means to track brand visibility across AI engines. The discussion also touches on lessons from other industries, the importance of content that answers user questions, and the ongoing relevance of local SEO in the legal sector. Follow cj Advertising on Socials!I...