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Podcast: Grow Fast, Grow Smart: The PI Playbook By Xcelerator
Episode: Episode 018: MARKETING: Emerging Trends in Digital Marketing for Law Firms
Description: In this episode, Stephanie Koehler (Email Marketing Manager) and Joanne Fleming (Sr. SEO Strategist) discuss the importance of building a strong brand for law firms using social media. They highlight the recent Google leak that revealed the significance of brand signals in the search algorithm and how it has changed the landscape of law firm digital marketing strategies. They emphasize the integration of SEO and social media, explaining how social media platforms can impact organic rankings. They also discuss the difference between a law firm's brand and an individual attorney's personal brand on social media and how they can...