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Podcast: Unknown to Known presented by (ON CAM) Ready
Episode: Why Most YouTube Channels Fail (And How to Build One That Lasts) | UTK
Description: YouTube isn’t about going viral — it’s about visibility, mission, and consistency.In this episode of Unknown to Known, Jamie Maglietta sits down with media executive and podcasting veteran John Wordock to break down what actually works in today’s evolving media landscape — from radio to podcasting to YouTube.John shares decades of experience building media brands and explains why creators struggle when they chase trends instead of clarity. Together, they unpack what it takes to build a YouTube channel with intention, avoid burnout, and create content that serves both the audience and the creator.<...