Want to create an interactive transcript for this episode?
Podcast: Success Made to Last Legends
Episode: TrulySignificant.com riffs with Marc Morgenstern, favorite author and futurists on Start Ups
Description: TrulySignificant.com brings back a favorite guest, author and futurist Marc Morgenstern. Read his books..The Soul of Deal Making...is our favorite. Here's why you should listen to Marc.Marc is significant because he reframes the concept of “deal making” from being purely transactional to being deeply relational, values-driven, and purpose-centered. Here’s why that matters: 1. He Elevates Deal Making from Tactics to Character Most books on deal making focus on:Negotiation tacticsFinancial engineeringLegal structureCompetitive advantageMorgenstern shifts the conversation to:IntentIntegrityAlignment of valuesLong-term relationship healthHis central idea is that great deals are not won — t...