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Podcast: Unofficial Partner Podcast
Episode: UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
Description: What T20 Cricket Teaches Every Sport About The Race For The Global Fan.Mike Jakeman joins Richard for Inside Edge, the business of cricket series. Guests: Finn Bradshaw, Head of Digital, ICCEdward Fitzgibbon, Managing Director, NYZ Consulting.Twenty20 cricket is one of the great product innovations in modern sport. Compact, volatile, accessible to anyone with three hours and a phone signal, it has done something fifty-over cricket never managed: it compressed the development timeline for nations outside the traditional power base. But here is the lesson oth...