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Podcast: The GaryVee Audio Experience
Episode: The Mid-Funnel is the Biggest Opportunity in Marketing
Description: In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data."Â You'll learn:The unchanging business truth that relevance leads to consideration and purchase.W...