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Podcast: The Employee Advocacy & Influence Podcast
Episode: How to Launch an Employee Advocacy Program in Accounting | AICPA & CIMA’s Michela Di Giorgio Martin
Description: The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstrate impact early to earn internal buy-in.In this episode, we are joined by Michela Di Giorgio Martin, the Lead Manager - Social Media at AICPA & CIMA. Michela breaks down the journey of launching a highly successful advocacy program in a regulated industry. You’ll learn how she transitioned the program from a simple pilot focused on participation to a sophisticated strategy that tracks shares per active user and EMV. We di...