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Podcast: Grassroots Marketing
Episode: Generational Wealth for Social Equity Licensees with Aja Allen of Sixty Four & Hope
Description: In 2018, Los Angeles announced that ⅔ of all cannabis retail licenses would be set aside for Black and brown folks disproportionately targeted by the War on Drugs. And like many in South LA who qualified, a young woman from the Jungles saw it as a chance to gain economic parity and generational wealth for her family. But if you're lucky enough to get a license, where do you get the resources, financing, and construction knowledge to start a $1.5MM cannabis dispensary? The short answer is you don't. Making under the poverty line and knowing she couldn't do this alone, Aja A...