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Podcast: Grassroots Marketing
Episode: The Cannabist Retail Experience with Jesse Channon, Chief Growth Officer of Columbia Care
Description: We speak about the Cannabist Retail Experience with Jesse Channon, Chief Growth Officer of Columbia Care. Columbia Care Unveiled National Retail Experience with Launch of Cannabist, a National Dispensary Network Leveraging Proprietary Technology Platforms to Support the Customer Journey Anytime, Anywhere. We learn about the brand change and the onus to create this national retail experience. The Cannabist retail experience is centered on making shopping for cannabis as simple and approachable as possible. Merchandising set-ups and store layouts have been organized to help customers move through the space with intent and become more comfortable in the process. Additionally, th...