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Podcast: Scratch: CMO Interviews
Episode: Community beats influencers: How Grind Coffee became the UKs most popular coffee brand
Description: They dig into the mechanics of building a cult brand identity, exploring how Grind used its iconic pink aesthetic and London first attitude to create a lifestyle rather than just a caffeine hit. Stacey and Frankie explain the thinking behind the pivot into compostable pods, how they scaled their digital presence during global shifts in consumer behavior, and how Grind balances its physical cafe culture with a rapidly growing DTC business.
The conversation also explores what this approach means for marketing a high growth challenger brand. Stacey and Frankie reflect on the importance of creative agility, how...