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Podcast: The Influence Factor by The Influencer Marketing Factory
Episode: How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Description: In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities. Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy. She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape.🌟 Leave a 5-star rating on Apple Podcasts and ...