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Podcast: Keep Optimising
Episode: Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma
Description: 6 years ago Jenny left the world of media and publishing to create the influencer marketing insights platform that the brilliant, big, fashion brands she was working with needed. Wearisma is now a key part of the influencer marketing activity of brands as diverse as New Look, Ann Summers, Made.com, Michael Kors, Clarins and Hermes. Working with such a variety of brands means Jenny and her team are at the cutting edge of how Influencer Marketing is evolving.We're discussing the key criteria to consider when looking for new influencers, ...