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Podcast: EARN THE RIGHT with Trevor Young
Episode: 314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart
Description: *** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR ***
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications.
Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy.
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EPISODE OVERVIEW:
Getting media coverage isn’t about clever subject lines or perfectly polished press releases.
It’s about becoming someone journalist...