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Podcast: Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?
Episode: How LLMs Are Changing Recruitment Marketing
Description: For years, recruitment marketing strategies have been built around a familiar set of rules: optimize your career site, rank well in search results, and ensure candidates can find you. But those rules were written for a world where Google was the gateway.
That world is changing. Candidates are increasingly turning to LLMs like ChatGPT and Claude to research potential employers, asking detailed, conversational questions about culture, benefits, and working environment. And the way those tools surface information is fundamentally different from traditional search. The content that performs well in Google often doesn't translate, and...