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Podcast: EARN THE RIGHT with Trevor Young
Episode: 211: How to build a national media profile as the go-to expert in your space: Case study with Jake Moore, ESET UK
Description: What does it take to generate 400 items of media exposure in the space of two years?
Well, that’s what Jake Moore has been able to do across 2020 and 2021.
And not just any media coverage: we’re talking tier 1 editorial exposure.
That is, coverage in the top media outlets such as BBC Radio, ITV News, CNBC, Sky News, Forbes, The Times, The Daily Mail, The Independent, Wired, Forbes and Al Jazeera. And that’s just a small portion of what he’s been able to achieve!
Jake is a cybersec...