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Podcast: The Glossy Podcast
Episode: MCMâs Dirk Schönberger on maintaining 'a glimpse of heritageâ as the brand evolves
Description: Out with the old and in with the ... old? In June 2021, MCM unveiled a novel, but old-school logo for the first time in its 45 year history. Although the new take on the iconic Visetos print signifies the brandâs evolution, the vintage-inspired Italian jacquard fabric is meant to convey MCMâs past in step with the ever-changing fashion industry. âHeritage creates so much emotion for [the] consumer,â said Dirk Schönberger, global creative director of MCM, on this weekâs Glossy Podcast. Still, MCM knows adapting is a constant in fashion. Its computer-generated take on the logo and...