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Podcast: BJJ Mental Models
Episode: Ep. 380: Women Grow Gyms, feat. Livia Giles
Description: This week, we're joined again by Livia Giles! In this episode, Livia explains why growing your gym's female membership isn't just the right thing to do, it's smart business. Livia shares what actually moves the needle on women's participation, the culture shifts that make women feel welcome, why intimidation kills retention before it starts, and how gym owners can practically double their potential clientele by taking women seriously.Follow Livia on Instagram:https://instagram.com/livia_gilesTrain with Livia at Absolute MMA in St. Kilda, Australia:https://absolutemma.com.au...