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Podcast: Gym World Worldwide
Episode: What gym owners get wrong about branding
Description: 🌎 Mateo sat down with Boris Kezic, founder of Metcon Creative, to break down what gym owners often get wrong about branding. Boris explains why your brand isn’t just your logo or website. Your brand is the feeling people get from every interaction they have with your gym, from your photos to the condition of your bathrooms. They also discuss why most gyms should start with strategy, how small details shape perception, and why relatable photography matters more than fancy graphics.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John F...