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Podcast: Market Like a Fintech
Episode: Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay
Description: When no one’s heard about your product and it’s the first of a kind, how do you describe it to a cold audience? How do you educate and reach them?When BigPay, a consumer facing neobank based in Malaysia, launched four years ago, no one knew what a neobank was. At that time, digital banks were still a very new thing.The first marketing play BigPay relied on was referrals. And as you’ll hear from Jonathan, Head of Marketing at BigPay, referrals worked very well. Especially, when c...