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Podcast: Green Beauty Conversations by Formula Botanica
Episode: Waterless beauty: marketing hype or sustainability hero?
Description: Waterless beauty is on everyone's lips these days and waterless products are being touted as a key pillar of the beauty industry's drive for sustainability. But, as with most beauty industry buzzwords, the term waterless has the potential to be hype, hot air and just another case of greenwashing. In this episode, Formula Botanica CEO Lorraine Dallmeier, a biologist and chartered environmentalist, is joined by colleague and deputy education manager Ana Green to unpack the waterless beauty trend. Listen in for a reality check on the meaning of waterless. Does it have substance o...