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Podcast: Making a Scene Presents
Episode: Why Direct-to-Fan SMS Marketing Is Beating the Algorithm
Description: Making a Scene Presents - Why Direct-to-Fan SMS Marketing Is Beating the Algorithm
Your followers are not your audience until you can reach them without asking a platform for permission.
There was a time when building a following on social media felt like building a community. You posted. Your fans saw it. They liked it, shared it, showed up, bought a shirt, streamed the new single, and maybe brought a friend to the next gig. It was never perfect, but it felt like the work and the reward were connected.
That deal is dead.<...