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Podcast: Candle Business Coach
Episode: Ep161: Candle maker conversation with Lily (Hangtight Homemade)
Description: In today's episode, I'm chatting with Lily from Hangtight Homemade about the real, behind-the-scenes side of running her candle business. We talk about something that doesn't get discussed enough - how connecting with your customers is what helps you transcend the transaction. Because when people feel connected to you and your brand, they're not just buying a candle… they're buying the story, the experience and the relationship behind it. Lily also shares her thoughts on trusting your instincts as a business owner, while still being open to hearing different perspectives along the way. Sometimes the be...