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Podcast: Nudge
Episode: Can this “magic” number change your behaviour?
Description: Do nine-ending prices really work?
Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits?
For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopetzky to settle the argument.
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