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Podcast: Unofficial Partner Podcast
Episode: UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
Description: Today, we are joined by Ben Curtis, Global Brand Vice President for Rexona—the brand known as Degree in the US, Sure in the UK, and Shield in South Africa. Ben oversees the global strategy for a brand that Unilever identifies as the "cultural engine" of its Personal Care business group, making it the primary vehicle for activating their massive FIFA and UEFA partnerships.As the marketing world prepares for the unprecedented scale of the FIFA World Cup in North America, we are di...