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Podcast: Insider Interviews: Media and Marketing Pros
Episode: The Changing Perceptions of CTV with Premion's Blake Hebert
Description: CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity.
In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers.
Blake, who just welcomed baby #2, returned to work to help introduce Premion’s baby #4 — that lates...