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Podcast: Strategy Hour | Online Marketing for Business Growth
Episode: Getting Clear on the Service You Offer: Why Niching isn't Always the Answer
Description: To niche or not to niche? That is the question. This week we’re diving into the hot topic of whether or not to niche, so get your pros and cons lists ready because we’re about to dive into all the details of this tricky decision! Whether you’re a service-based business owner or multi-passionate with a wide variety of offerings, this question can be very difficult to answer, especially since there are benefits and drawbacks to both choices. We’ve seen plenty of businesses overcomplicate their offerings out of a desire to help the client. Typically...