Want to create an interactive transcript for this episode?
Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: The Business Development Story That Changed Everything for Brent Atkins
Description: Mo asks Brent Atkins: Tell us a business development story that you are really proud of. Brent tells the story of his days before Progyny as a middle market sales person for a national carrier. He had a competitive product and was finding a lot of success at the time, but there was one broker relationship that he couldn't crack. He had to change the paradigm of his relationship by turning down a request for proposal from them, and in the ensuing conversation, he found out why he wasn't getting the traction from them before. After sitting down...