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Podcast: Sales Secrets
Episode: The Science of Scaling Without Breaking Your Business | #1364
Description: In this episode, guest speaker Mark Roberge unpacks a smarter framework for scaling... one built on data, not guesswork.
He explains why most companies misread product-market fit by tying it to revenue instead of retention, and why the best founders identify a leading indicator of retention early using a simple behavioral framework: what percentage of customers complete what action in what period of time. That gives you an early-warning system for whether the product is actually delivering on its promise.
From there, Mark breaks down why your ideal customer profile should be defined by lifetime...