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Podcast: eCommerce Badassery
Episode: 367. 5 Marketing Lessons from the Staples Baddie
Description: A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business.
In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades.
I’ve been following her content for a few weeks now, and once the story cros...