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Podcast: The Jag Show: Podcast Tips, Tricks, and Best Practices
Episode: The Rise of Spoken Word Audio, By The Numbers
Description: Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. Â The numbers were eye popping.Bear with me as I'm going to hit you with a lot of numbers today, but I'll try to keep this moving with some context and key points.For the purpose of the survey, "spoken word audio" is everything from news to sports to talk to audiobooks. Â And yes, that includes podcasts. Â The survey's been around since 2014.In the past month, 75% of US adults listened to spoken word audio. Â 3 out of e...