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Podcast: Keep Optimising
Episode: SEO GEO: Turn Your Shopify Product Data into an AI Search Growth Engine with Sam Wright, Blink
Description: Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002.In this episode, returning guest Sam breaks down how large Shopify brands should be structuring their product data and taxonomy to succeed in both SEO and the fast-evolving world of AI search. He talks about practical fixes that can improve visibility, customer experience, and organic growth — and why getting your data foundations right now will pay off across every channel.Dive in:[05:39] AI Strategies for...