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Podcast: Inside the Creator Economy
Episode: The Ă
hléns Turnaround: Reinventing a 126-Year-Old Brand
Description: Ă
hlĂ©ns was losing money for over a decade. Today, itâs profitable, three years in a row.Â
In this episode of Inside the Creator Economy, we sit down with Thomas Engelhart, Chief Strategy, Customer & Marketing Officer at Ă
hlĂ©ns, to unpack one of the most impressive retail turnarounds in the Nordics.Â
This isnât a surface-level transformation story. Itâs a conversation about what actually happens when a 126-year-old heritage brand decides to rethink how it operates, without losing its identity.Â
We dive into:Â
How entrepreneurial leadership and a radical shift in pace turned strategy int...