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Podcast: Uncensored CMO
Episode: Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke
Description: Zach Kitschke joined Canva as employee number five. Today, the company serves hundreds of millions of users worldwide.In this episode, Zach shares the inside story of Canva’s growth, from the scrappy early marketing that put the company on the map to scaling a brand and product used across the world. We discuss the power of Canva’s freemium model, their bold “Make the Logo Bigger” campaign, and how the company approaches both brand and B2B marketing.Zach also explains how Canva scaled from a team of five to thousands of employees, the leadersh...