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Podcast: The GaryVee Audio Experience
Episode: The Future of Marketing: How to Leverage YouTube Shorts and AI
Description: In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.  You’ll learn about:Why I'm Tired of Brands Ignoring Organic SocialThe Secret Connection Between YouTube Shorts and Gemini LLMAI is the New Internet: Why You're Not Too LateMy 20% Rule for Orga...