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Podcast: The Content Cocktail Hour
Episode: 6 mistakes B2B companies make with their podcast with James Carbary
Description:
James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and revenue. 0:00 Intro 2:27 Who is James 7:52 Benefits of podcasting 10:18 B2B marketers’ pain point 14:28 Podcasts drive pipeline and revenue 16:20 Naming the podcast 25:38 Guest to friend 28:59 Show host(s) 31:20 Podcast mistakes 31:44 POV discovery questionsÂ