Want to create an interactive transcript for this episode?
Podcast: cityCURRENT Radio Show
Episode: OUTFRONT Media, power of Out-of-Home, In Real Life experiences
Description: Host Jeremy C. Park talks with Stephen Boyd, Sales Director with OUTFRONT Media in Nashville and Memphis, along with Don Nolan, Real Estate Manager, who both highlight OUTFRONT Media, the power of Out-of-Home advertising and In Real Life experiences, and their longtime partnership with cityCURRENT. During the interview, Stephen and Don discuss the company's history and evolution, its focus on IRL, "In Real Life" marketing experiences, and its ability to target specific demographics through digital billboards and other products and services. They highlight a successful example of an In Real Life marketing campaign for the Houston Livestock Show and...