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Podcast: Can Marketing Save the Planet?
Episode: Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote
Description: In this episode of Can Marketing Save the Planet, we talk stories! We’re joined by Matt Golding, Director at Antidote - filmmaker, storyteller and strategist. Matt’s career has taken him from making viral comedy films for global brands to an exploration of how stories shape culture and belief.
Starting out creating shareable content for the likes of eBay and Disney, Matt found himself sitting in boardrooms alongside major agencies, watching how big organisations operate from the inside. Simultaneously, he was becoming increasingly active in climate and social justice movements outside of work. The contrast was plai...