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Podcast: DEO's Growth Secrets Podcast for Dental Organizations
Episode: 260: What Dental Practice Owners Must Know Before Spending Another Dollar on Marketing
Description: If your marketing agency is leading with traffic, clicks, and impressions... they're measuring the wrong things. And while you're nodding along to their monthly report, your business stays flat. Most dental practices don't have a marketing problem. They have an accountability problem. In this episode, Daniel Sosa, CEO of OM Performance Marketing, breaks down why traditional dental marketing is bleeding your budget dry and what performance marketing actually looks like. You'll learn why new patients and production are the only metrics that matter, how to tie your marketing directly to hiring decisions and practice growth, how to vet a...