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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #115: Bloomberg CMO Brenda Tsai | Marketing a Market-Maker
Description: What does reinvention look like when you invented the industry standard?
This week on Soul & Science, Jason Harris welcomes Brenda Tsai, Chief Marketing Officer at Bloomberg, for a conversation about leading a brand that has helped define modern financial markets. Brenda shares how her background in finance, global operations, and brand leadership shapes her approach to marketing at Bloomberg.
They discuss the role of the modern CMO and how it has evolved over the years, from brand stewardship in the early aughts to metrics obsession in the 2010s to AI strategy today. Brenda explains why...