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Podcast: Tech Talks
Episode: Why the ‘Strava for Women’ Pivoted to Basic Safety First
Description: Former four-time British Champion pistol shooter Anna Rehfisch realised early in her athletic career that sports programming, nutrition, and coaching were entirely built on male defaults. When she set out to build Joyna (envisioned as the "Strava for women") her initial passion and primary goal was to integrate menstrual cycle analytics into training, helping women optimise their performance and understand periods of high injury risk.However, through customer feedback, Anna discovered a much more urgent demand. A need for basic safety. Too many women avoid exercising outdoors for fear of harassment or worse.  Recognising that ex...